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Description: Learn how Framer and Webflow compare in 2025. Check their pricing, ease of use, design options, performance, and templates to choose the right website builder.
When it comes to building websites in 2025, two big names, Framer and Webflow, keep coming up. Both platforms offer powerful design tools and let us create beautiful, responsive websites without needing advanced coding skills.
However, if I’m choosing the best option for my next website, I will choose the one that is most suitable for designers, developers, and business owners like me.
Here’s everything I’ve learned about Framer vs. Webflow, and why I think Framer’s expanding features and growing collection of templates make it the smartest choice this year.
What is Framer?
Framer started out as a popular prototyping tool loved by designers, and over time, it has grown into a complete website builder that focuses heavily on design. In 2025, Framer gives us amazing flexibility with a Figma-like interface and a strong focus on smooth interactivity and animations.
What is Webflow?
Webflow has grown from being just a visual website builder into a full platform that can handle complex marketing sites, content-driven websites, and online stores. Its interface feels like a professional development tool, which makes it popular with people who like having detailed control over every part of their site.
Head-to-Head Comparison Between Framer & Webflow
When deciding between Framer and Webflow, it’s important to understand what each one does best so you can pick the right tool for your needs. Here’s how they compare to each other:
Ease of Use
Framer’s interface feels familiar if you’ve used design tools like Figma or Sketch, so it’s beginner-friendly even if you don’t know coding. Its workflow is simple, with fewer panels and easy-to-understand controls.
Webflow is powerful but harder to learn. To use its advanced features, you will need to know some basic web development concepts like HTML tags, classes, and CSS positioning.
Pricing & Plans
Framer's personal plans start at an affordable $5/month but do not include any templates. Users can either use free templates or purchase premium templates separately. Its pricing is simple and doesn’t hide extra fees.
Webflow starts with a “free plan”, but it can get more complicated and expensive, especially for CMS or e-commerce sites. Extras like multi-editor access and client billing can add up for bigger projects.
Design Flexibility & Customization
Framer gives you more creative freedom with absolute positioning (instead of Webflow’s flexbox system) and offers some of the best animation tools for detailed, smooth interactions.
Webflow has strong layout control and styling options, but follows certain structural rules that might limit some creative layouts. However, it makes up for this with a powerful CMS and e-commerce customization.
SEO & Performance
Framer automatically optimizes performance, improving Core Web Vitals for quick loading and smooth mobile use. It also includes built-in, GDPR-compliant analytics without extra setup.
Webflow provides detailed SEO tools, like meta tags, structured data, and sitemap control. It uses AWS and Fastly CDN for fast and reliable hosting worldwide.
Community & Marketplace
Framer’s marketplace offers a growing collection of templates and interactive components, helping you build projects faster with high-quality designs.
Webflow has a large, active community with plenty of plugins, integrations, and learning resources for both developers and marketers.
What’s New in 2025?
Framer rolled out major AI upgrades, including Workshop AI, which helps create components automatically and speeds up the design process. Its template marketplace has also grown quickly.
Webflow added AI Site Builder and AI Assistant tools to make building websites faster and content creation simpler. It also improved its multi-editor features and hosting performance.
Which One Should You Choose?
Choosing the right platform depends on what you need and the kind of project you’re working on. Both Framer and Webflow have their own strengths for different situations. Here are some recommendations:
Designers & Creative Portfolios
Framer offers unmatched design freedom and powerful animation tools, making it perfect for creatives who want eye-catching, interactive portfolios that stand out.
Startups & SaaS Landing Pages
Framer’s fast prototyping and smooth interactive features let startups and SaaS companies quickly build and update dynamic landing pages without heavy coding knowledge.
Small Business Websites
Framer’s easy-to-use interface, affordable pricing, and premium templates make it simple for small businesses to launch attractive and professional websites quickly.
Agencies & Enterprise Websites
Webflow is better for complex projects like large e-commerce stores, websites with extensive CMS content, and enterprise-level sites because it offers advanced customization and a powerful content management system.
Framer, although new in the website builder game, are rapidly growing, with new features launching almost every single month. Many companies now host their large sites on Framer, with new businesses following this trend including Mollie, Perplexity and Miro.
Bottom Line
In 2025, Framer is a flexible website builder known for its easy-to-use design tools, strong performance, and affordable templates. For larger or more complex projects, especially enterprise or e-commerce sites, Webflow is still a solid choice.
Need a jumpstart? Browse through my templates that come with pre-built sections and components, ready for you to make changes and launch your website overnight!
Unsure where to start with your Framer site design? Take my free 60-second template quiz to get matched with the perfect template for your business, plus get 30% off when you're ready to launch.
